Colours are one of the most vital elements of web design. Each colour conveys a visual and psychological message to the viewers. Generally, websites are built using multiple colours, but one colour plays the dominant role. Therefore, while selecting the colour of your website, you should be extra careful. Wring colour selection can send a wrong message to the target customers and turn them away from your site. After all, you don’t want people to write bad reviews about user experience in your site. Let’s explore the meanings of different colours and how colours can be used to set the mood of a website.
Red: It is considered as the hottest and most dynamic colour. It evokes string emotions such as love, passion and anger. It depicts the feelings of intensity and courage. However, it can also be used for showing danger. Web design experts say that red should be used minimally in web layouts and white or silver colours can be used as complimentary colours.
Orange: It is one of those colours that make you feel happy whenever you see it. Orange reflects warmth, youth, creativity, celebration and fun. The good thing about orange is that it is not as overwhelming as red and can be used for sites that want to highlight an energetic corporate profile. If you are targeting youth or own a restaurant/catering business, then orange is the best colour for your website design.
Yellow: It is the brightest colour and depicts intellect, playfulness, curiosity, cheerfulness, comfort, amusement, liveliness, happiness and energy. It grabs attention and excites the viewers. Yellow is the perfect colour for sites that target kids. For example, if you own a online gaming business and your main target audience belongs to below 15 age group, then you can use this colour for your website design.
Green: Run an eco-friendly business? Then green is the ideal colour for your website design. This colour represents health, healing, harmony and most importantly nature. Green colour is always eye soothing and makes you feel relaxed. Researchers have also found that green can help people learn something new faster.
Blue: Check the sites of some of the big corporate houses and you will find that they all use blue in their website design. Whether it is automobile giant General Motors or social networking site Facebook, blue is love by all. Blue is so popular because it send a number of strong psychological messages such as, success, calmness, trustworthiness seriousness, power, professionalism, loyalty, depth, stability, reliability, honour and trust to the end users.
Purple: This unique colour stands for justice, royalty, ambiguity, fantasy, dreams, power, uncertainty, luxury, mystery, nobility, elegance and magic. Lighter and softer shades can be used for websites which are associated with something romantic; for example, wedding planner business. On the other hand, darker shades can be used to highlight luxury.
Pink: Probably the most popular colour for designing women oriented sites. It stands for sweetness, youthfulness, tenderness etc. The good thing about pink is that since it is a light colour, it can be used for the entire layout. Darker shades of pink can be used for serious sites. If you have a cosmetics business, pink can be one of the best colours for your site.
Grey: This colour is generally used as background to give emphasis to some elements of the website. Grey stands for traditionalism, conservatism, intelligence, neutrality, seriousness, and indifference moods.
So, there you have it. Each colour conveys a visual message to the website users and helps people understand the identity of a brand. That is why we see pink in women’s fashion site and blue in software, automobile etc. sites. Pick the colour that suits your business and you will be able to impress the visitors.
Author bio: Sean Clemens is a professional, freelance web designer. You can read his other articles by visiting his blog.