Obviously, by finding a nice sparkly theme, you can’t literally make your WordPress blog sparkle, but you can in a metaphorical sense. You can do lots of things to make your blog more attractive to potential readers and advertisers. If you make money off of your blog or want as large a readership as possible then read on and see if there is anything you can do to improve your site.
Many of these points will also apply to any website and not just blogs.
Too many blogs on the internet are terrible to navigate around. You can’t find what you want and browsing is a nightmare as you just end up roaming around aimlessly. It makes it difficult for people to fall in love with a blog that’s a nightmare to find anything on. Make sure you use clear headings and tidy the whole thing up.
Ads are a necessary evil as they mean you can continue to keep up with the blog and make some money on the side, however we’ve all been on sites that have an ad on every single spare piece of page and it’s so frustrating, especially those that move when you scroll or you can’t click off straight away or play music really loudly. Those advertisers aren’t doing themselves any favours and they’re dragging your blog down with them.
This is key. So many people surf on their phones now and it’s so important that these phone users can easily look at your site on their phone without having to keep zooming in and out and dragging the page this way and that across the screen just to be able to read your words.
There are so many things you can do to help speed up your site and improve the user experience, from installing a caching plug to optimising images and compressing your pages using GZIP or combining your files to reduce HTTP.
Links, Glorious Links
You need people to link to your site, and the best way to do that as a blog is to write such good content that other sites can’t help but link to it. If you become an authority on a subject then you’ll be flying and people will be coming from all over the internet to have a look. If you need a bit of extra help, you can always get a leg up from an SEO company like Click Intelligence. SEO agencies can provide the search engine lift you need to really make your blog excel.
Simple word blogs are a thing of the past now, although, of course you still need well written, informative, and engaging articles, but you also need other forms of content, most notably videos. Get creative and share some content via videos (although some people still prefer reading, so always include a transcript).
Finally: Social Media
No blog will survive for very long without cracking social media profiles. Twitter and Facebook remain the most important, but you will need to keep up to date profiles on all the platforms. It keeps you in the minds of the people who follow you, even if they have stopped checking your blog every day. Every so often an article will catch their eye and they’ll be back.
Always think like a blog reader and you shouldn’t go far wrong.