Content is always at the core of your internet marketing campaigns. Whether you’re doing social media or content marketing – or even videos – content is always what users are searching for. Having a strong, compelling story can help you build a stronger audience base, especially in today’s competitive market.
The stories you share through various online channels don’t always have to be about your business or your product. In fact, the best way to connect with the audience on a more personal level is by sharing stories that are just as personal.
The People and Their Journeys
One of the best and easiest ways to start building strong stories is by featuring the people behind or around your business. Talk about how you started the company and take the audience on a journey through your life as a startup or business owner. You can even add personal sides to the story; especially endeavors that help you become a better business owner.
If you’re pursuing a master of public health degree online, for instance, you can take the audience on that journey with you. You can start by explaining how an online MPH degree can help you improve your skills or your abilities to provide better products and services to the customers. If you’re taking the online degree from a reputable university, such as the University of Arizona, you can also feature different parts of the experience.
The same approach can be applied to other people involved in the business. You can feature team members and why they are so important to the startup. You can also let them share their own interests and personal journeys.
The Products and the Business Itself
Now that the audience know the people behind or around your business, it is time to take them a step further into what it takes to develop the company and the products you’re selling. This means going behind the scenes and telling stories about how the products are made from start to finish. Naturally, you would want to avoid sharing any trade secrets, but general details work just as well.
You can take a look at some of the most successful Kickstarter campaigns for some examples. Watch the videos normally featured on the Kickstarter pages and you’ll find the most successful campaigns all tell compelling stories about how products are made and how they can benefit the customers.
Explore Your Customers
The last approach to take is to actually let the customers tell stories for you. Don’t hesitate to get in touch with happy customers – those who have used your products and are actively promoting them on social media – and invite them to tell their sides of the experience. Avoid hard-selling the product and focus more on the unique user experience and you will be able to grow a much stronger audience base in no time at all.