As a business owner, you may have so far been steering away from email marketing since spammers have given it a bad reputation. Or, you might have begun an email marketing campaign, only to find that it’s not as fruitful as you hoped it would be. Email marketing can be a very productive way to generate more interest in your brand, products and services but only when it’s done to the highest standard. Here are some top tips to help you put together an effective email marketing campaign for your business.
Use Online Search Tools
Before you can put together an effective email marketing campaign, you should have an established mailing list. Finding emails to send your marketing materials to can be one of the most difficult parts of the process, since you’ll need to not only find suitable people or companies that matter to your business, but you’ll also need to get in touch and get their permission to add them to your mailing list. You can use theemailfinder.co to find suitable B2B email addresses and business domains.
Use Effective Opt-In Strategies
Putting together a fruitful and effective email marketing campaign is going to be difficult if you don’t have any subscribers. However, one of the worst mistakes to make if you’re hoping for success with email marketing is sending emails to recipients who haven’t opted in. Creating an effective opt-in process on your website with an engaging call to action message will encourage your viewers to sign up and learn more. Make use of a good sales leads database to target the right audience.
Optimise for Mobile
One of the biggest reasons people won’t sucribe to an email list is because of viewing or loading problems with your website. For example, if your website is not optimised for mobile use, you could not only be losing potential customers, but also potential subscribers to your email list. Since more and more people today are using their mobile devices to browse the web, a responsive design which works perfectly with any device is absolutely essential for encouraging both sales and sign-ups.
Send Quality Content
Lastly, one of your main priorities when designing an email marketing campaign is to ensure that you send out quality, informational content. Along with using written content, it’s also a good idea to include other mediums whenever possible, for example, including interesting images or infographics in your email, or providing links to blog posts, YouTube videos and more that your subscribers will be able to enjoy. An interesting newsletter will be more successful with your current subscribers and it can also encourage more people to sign up due to people recommending it to friends.
Email marketing may be one of the oldest forms of digital marketing, but that doesn’t mean that it’s not still effective today when done correctly. Using these strategies will help you put together an email marketing campaign that generates interest in your brand and contributes to company growth.