SEO can be misunderstood in the world of marketing, even though it is an extremely viable marketing outlet that can bring your business successful leads and potential customers. Although, it could still prove challenging for beginners, or those who do not fully understand the importance of a digital presence.
If you are an entrepreneur who is either too busy or who does not fully understand how to administer SEO into your marketing strategy, consider investing in a full service digital agency who can advise you on how to build an online presence through content marketing, social media, and organic link building techniques. However, if you are still feeling unsure about embarking on an SEO journey, read the below reasons for more clarity.
Business Visibility and Branding
Most people search for a product or service rather than going to town, venturing into a city or waiting for an advert to appear in the newspaper or on the TV. Therefore, businesses are fighting to appear as high as possible in the search engine rankings to ensure they are seen before their competitors. Additionally, appearing in the top few rankings builds your brand, and soon enough, people will be more likely to remember you, what it is you do or sell, and trust your goods or services. Also, companies on the first page of a search engine are deemed more trustworthy.
Increased Website Traffic
Traffic does not necessarily mean more sales, but it does increase your chance of an increased profit. By using SEO, your business will become more noticeable, creating a sense of credibility to your brand; therefore, creating an influx of web traffic which increases your chance of sales. Even the most basic of SEO tactics such as keywords or incorporating meta descriptions could greatly improve your likelihood of being found.
SEO is a bedrock for your company’s online presence. Although social media and email marketing are effective and produce impressive revenue, SEO is less fickle. This is because SEO can be more organic than social media, and by producing interesting creative content or incorporating keywords, you seem less superficial than spam email or a character-limited Tweet on Twitter. Due to the more organic approach SEO brings, it is more likely to target your target audience, who are actively looking for your products or services. Therefore, you are not wasting time or effort in creating emails which may fall into someone’s spam folder.
SEO provides trackable results; therefore, SEO agencies can keep tabs on nearly every aspect of their strategy. By being able to view their rankings, traffic and conversions, they can dictate whether they need to alter their SEO strategies or leave it be. This means SEO agencies can see which paths users take in order to complete a sale, or why they may not have. They can see which keyword they used, and how straightforward their transaction was, and with SEO allowing companies to view a customer’s journey more clearly, they are able to grasp a better understanding; therefore, improving their ROI. There are also SEO ROI calculators for those who need help seeing their company’s numbers.