The world in which we live and work is becoming ever more digitally focused. As consumers are increasingly using the web to make sales and research products, it can be all too easy to feel like you are getting left behind when it comes to the latest digital trends. Yes, you may have an established social media presence and an effective company website, but it’s important not to overlook the importance of producing an engaging promotional video to promote your product or business. According to recent estimates, around 90 percent of all online traffic will come from videos by 2019. So now is the ideal time to do your research and work out how video can help you to promote your brand and online presence.
When you think about it for a minute, the effectiveness of video isn’t really that surprising. In fact, vision is our most dominant sense. Images and visuals are transmitted to our brain each and every second of the day, influencing the decisions that we make. So if pictures can already aid engagement, imagine what a video could do for your business. Customers can be indecisive at the best of times, more so if there is a lack of reviews or information on your site, which could influence their purchasing decisions. So why not consider using a promotional video or short animated video to teach the online community about your product? Companies such as Epic Video Factory can help with explainer video production, making sure that you engage with your site visitors and boost those all-important sales. In fact, research has shown that around 74 percent of users who watched an explainer video about a product subsequently bought it – is your company missing out?
Showcase your business
Video also provides a unique way to humanize your brand, enabling your audience to have as close to a face-to-face interaction with your business as possible. Remember that when it comes to making sales, emotions will drive your customer’s decision to make a purchase, or not. So the use of both sound and imagery to boost your brand will appeal to a range of senses. It can also enable you to showcase your business’s personality – letting visitors to your site get a better sense of what you offer and your company’s vision and mission. Providing your customers with a strong emotional connection, through video, will also mean that they keep coming back for more.
Stand out from the competition
When it comes to standing out from your competition, video is a powerful marketing tool. You can use video to demonstrate a product, provide an explainer or testimonial, or even use video to make your customers laugh. So if you hadn’t previously considered the benefits of using videos on your site, don’t underestimate how powerful a tool this can be.
So if you want to stand out from your competitors, boost your brand engagement and ultimately add a bit of humor and personality to your website, then video could be the powerful visual tool that you are looking for.