For your business to be a success, it needs to have customers. Every business plan you have made will have been centered on defining goals and objectives that can only be met if you have customers to buy your products or services, and in this digital landscape, it is your online presence that provides your customers the access to your organization.
You may be thinking that having a responsive website is adequate to keep you ahead of the competition in your industry marketplace, but the reality is, is that consumers want more: more connection, more information and more attention, and an app is a great way to meet these demands. The first thing you need to ensure is that you are able to keep up with future demand, and so it is a wise investment to consider managed cloud hosting so that you can focus on developing your online presence without the stress of technical issues and downtime.
People are accessing the internet via mobile devices as part of their daily routine rather than through desktops, and so your business needs to be able to meet this demand and have a website that is responsive to being accessed by different devices. User experience is the all-important factor for your website, and by failing to ensure that it is responsive, you are immediately restricting the level of success that you can expect to see.
A responsive website presents the desktop version in a mobile device friendly way – it has the same content and organization, and so on paper, it should satisfy the users’ requirements; however, a responsive website only partially addresses the needs of a mobile user.
Apps take the user experience up a level. They do more than replicate the functionality and content of the website; rather, they are designed specifically for mobile use, and respond to the needs of the user in a more organic way. An app provides information in a more reactive, efficient and actionable way that can engage users more than a website’s responsive design can alone.
A responsive website is required to initially attract and introduce the consumer to your brand, products or services, but it is the mobile app that provides them with a deeper connection to what you are offering, and can help strengthen brand loyalty, and heighten the prospect of repeat custom. Your organization’s brand is representative of its experience, characteristics, goals and ethos. It is an abstract construct that is seen through imagery, text, color and symbolized by the logo that you have carefully chosen.
Your website must be designed with consistency across the pages: the same format, the same fonts, the same use of colors. Having visited your site, the users will intuitively know where to look for information or products, and not have to repeatedly click through pages to navigate the site. The content on your site must meet and exceed the expectation that consumers have of your brand, and so care must be taken to satisfy their requirements and help them connect emotionally with your business.
Retaining the interest and engagement of your customers is your primary goal, and by developing an app, you can significantly add value to your business. Apps have significantly changed and improved the way that consumers interact with brands, as they provide an opportunity for solutions to be found to issues and provide content and functionality to help the user to reach their end goal.
Your business’s mobile strategy starts with a responsive website, but you should be looking about how an app can complement and enhance the users’ experience to help your business succeed.