Guest posting was once the go-to, fool-proof method for building links, improving your website’s ranking in Google’s search results, and driving more traffic to your online brand. However, once people realized that guest blogging was a useful tool for both link-building and search engine optimization, everyone started to look for places to publish their guest posts. The problem here, however, was that although high-quality, useful content benefitted everybody, not all guest posters produced content that was up to scratch. Even worse, some blog owners were willing to publish just about anything, even content containing spam links that were totally irrelevant to the blog itself.
That being said, guest posting is certainly far from dead. With Google and other reputable search engines cracking down heavily on spam, it’s safe to say that getting your guest post published today is no longer quite as easy as it once was; blog owners who are serious about their craft are taking extra measures to prevent spam and ensure that they only provide content that is relevant and provides value to their readers. Getting your guest post published on a high-volume blog isn’t likely to happen straight away, but with the right strategies, you can improve your link-building chances. So, what can you do to ensure that you’re reaching out to blog owners the right way? Read on to find out.
#1. Prepare Your Pitch:
Blog owners today tend to be skeptical about random people requesting airtime on their blog, and rightly so. If you’ve invested significant amounts of time, effort, and money into building your blog, the last thing that you want is for somebody to come and drag it all down with content that’s filled with spammy links, provides no value to the reader, and that may not even be unique. So, don’t expect to be accepted straight away if you don’t have a careful pitch prepared. Spend some time coming up with ways to persuade the blog owner that your content will be beneficial to their site, and make sure that you can back up any claims that you do make.
Even better; write a rough draft post that you can send to them to show them exactly what you’re hoping to get published. It’s important to be open when it comes to suggestions for improvement, too – after all, your content is going to directly impact the blog’s readership. Many blogs have specific guidelines for pitching guest posts, so make sure that you read them first and follow them carefully.
#2. Build Strong Relationships:
A blog owner who has a strong working relationship with you and already trusts your content is far more likely to allow you to guest post on their blog. Investing your time and effort into nurturing good relationships with bloggers is certainly going to be worth your while in the future. Start by spending time researching blogs and figuring out which ones are going to make good partners for your brand. Don’t forget that it’s just as important for you to find high-quality blogs, as it is for you to be a high-quality guest poster.
Today, building strong partnerships with brands is one of the main ways in which bloggers earn their reputation, readership, and their income. So, the first step is to make sure that your brand is a worthwhile partner. Share your campaign goals with the blogger and be open to their ideas and suggestions; brands that recognize the importance of the blog’s role, rather than simply using it as a platform, are more likely to be won over. Get to know the blogger, too – spend some time researching their work and becoming familiar with their content to ensure that any ideas you pitch are entirely relevant to their niche and support their blog rather than simply using it. You may also want to consider partnering up with a reputable SEO or link building service to take advantage of their existing blogger relationships. View here for more information.
#3. Prepare to Wait:
Guest posting is still one of the most popular strategies for link building, so if you’re pitching to a blogger or editor for the first time, don’t expect to get a response straight away. Because of this, it’s also a good idea to ensure that the blog owner has an adequate amount of time to get to your pitch and approve it. For example, don’t pitch holiday ideas in November or December; get started at the end of summer to make sure that it can easily be fit into the calendar.
It’s normal to wait at least a few weeks to hear anything back, but if it’s been a while and you’re still in the dark, consider firing off a quick follow-up inquiry. Don’t expect all blog owners to let you know if your pitch has been rejected – most will have far too many pitches to go through and letting everybody know the outcome would simply take up too much of their time. If you still hear nothing back, it’s safe to consider pitching your guest post idea elsewhere or ask to pitch a new idea.
#4. Submit Your Guest Post:
Once you’ve been given the go-ahead from a blog owner, it’s time to submit your guest post. Bear in mind that how you do this can help to shape your relationship with the blogger. Someone who’s impressed with the way you submit your post is more likely to trust you when it comes to future collaborations. Make sure that the guest post that you send in is approved and meets all the guidelines. If you’re unsure, it’s a good idea to contact the blog owner in advance of the deadline and have them read the post. This allows them to go over it and let you know if any updates are necessary.
Remember that your guest post will have an impact on the blog’s reputation, so be willing to make changes as necessary until your post is ready to go. It’s not unusual for bloggers to contact guest posters after the deadline has passed to ask for adjustments to be made to the post so that it meets the blog’s requirements.
Guest posting the right way can bring about many benefits for your brand, so take the time to win blog owners over with high-quality, valuable content that’s worth sharing.