Do you want your brand to make the most of the potential Instagram offers it? Then read these six tips below and benefit from this behemoth of a social media site.
Get Started Right
If you have never really used Instagram before, there are a few priorities that you need to start with. It is very important to start gaining followers and to make your organic presence known. Put up pictures that mean something. Let others see what your business has to offer. Showcase what is special about your brand. In addition, put some things up on Instagram that you do not put up on any other form of social media. This will ensure that your followers keep an eye on your page.
Have Several Accounts
The majority of people that use Instagram do not reside in the United States. If you want to connect with people in other countries, have different accounts that are designed for certain markets. At that point, you can put up content in different languages or tailor your images to something that you know is popular in a particular area.
Don’t Forget About Direct Response
Instagram has made a name for itself when it comes to assisting with branding. However, it is important not to forget about the direct response options that are available as well as use tools such as Instamacro.com and get more Instagram followers and to automate the process a little. You can put up pictures and videos to begin with and send followers to a product page so that they can buy something from you. Try a few different things and see what works best for you!
Pay For Advertising
Once you have established your organic presence, it is time to spend a little money on advertising. This is a great way to give yourself a boost against the competition and keep people looking at your page. It will also help you to impress your followers as your campaign continues. Instagram is free to sign up for; therefore, it shouldn’t be too much of a hardship to start advertising fairly quickly after that.
Use Great Hashtags
Take some time to look at the hashtags that other businesses are using. Make sure you put relevant hashtags into your own content as well. You can even come up with a special hashtag, unique to your brand, to really get the word out about what you are doing. For example, if you run a contest, put up information about the event and always include your hashtag along with it.
Cinemagraphs are a great tool; they are a unique combination of pictures and video, and they make a lasting impact. Many well-known brands, such as Toyota, have used cinemagraphs. Stuart Weitzman, in particular, has used cinemagraphs to their advantage. There is so much that you can do with Instagram. Use cinemagraphs to take things to the next level and be just a step ahead of your competition.